Billing Solutions was going through some marketing and promotional changes. They were looking for a simple yet effective way to expand the business. The prior use of mailing out brochures and list of referrals was tapped out. A fresh approach was needed to capture more leads that ultimately would generate more business.
After some consulting, a strategically driven URL was purchased to go along with some of the key words and phrases utilized for search engine optimization. It made things a lot simpler to coordinate since I had the privilege of entirely revamping their corporate image, marketing, and web presence.
A web presence which was non-existent before, was captured with calming complimentary and neutral colors. The use of negative space gives their target market a sense of breathing room, relaxation, and peace of mind that the future of their Medicaid billings are going to be ok. With their vast number of years of experience, the scrolling testimonials on the home page only reinforce their credibility. Concise content of the services and benefits Billing Solutions provides has been laid out along with pictures that sell their story. An AJAX contact form makes enquires fast and efficient.
Billing Solutions now has a modern web presence that is not only visually appealing but a functional piece to their new marketing strategy. The strategically driven URL not only helps with search engine placement for their key words, but also provides room to grow the business with the ability to provide other billing services for the state of Colorado in the future. Using analytical software, the key words being optimized for search engine placement “colorado medicaid billing” and “colorado billing” continue to rank high organically within the search engines.
